Communication statistics tell us that in trying to get our point across in communicating with people, only 7 percent of what’s heard depends on the actual words we use. Another 38 percent of what gets our point across is based on the way we say what we say. Then 55 percent of our effectiveness in communicating depends on whether the person trusts us or not.
It’s the same in communicating and reaching others for Christ. It isn’t enough to use the right words. It’s important that we speak the truth in love! A church marquee said it like this: PEOPLE DON’T CARE HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE!
“By this all men will know that you are my disciples, if you have love for one another” (John 13:35).