Friday, February 14, 2020

When J.C. Penney graduated from high school, he began growing watermelons. He took a wagon load and began selling them outside the entrance to a county fair. His father, a minister, made him stop. “You’re disgracing the Penney’s name,” he said. “Merchants selling inside the fair pay for the privilege.” But young Jim replied, “I was not inside the fair; I was on the outside.” “Exactly,” his father explained. “You were getting trade away from others without paying for the privilege.”

Jim never forgot the lesson. And when he opened his first dry goods store, he called it “The Golden Rule.” He came up with this simple strategy that grew his business into a multi-store chain—“Make it possible for a store manager to save enough capital out of his earnings to buy a one-third partnership in a new store, provided he had trained another person to manage his former store.”

The plan worked so well that Penney became known as “the man with a thousand partners.”

“Love your neighbor as yourself.” (Mark 12:31)

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